Raise the Root Thicken + Lift Spray
  • Raise the Root Thicken + Lift Spray
  • Raise the Root Thicken + Lift Spray
  • Raise the Root Thicken + Lift Spray
  • Raise the Root Thicken + Lift Spray
  • Raise the Root Thicken + Lift Spray
Raise the Root Thicken + Lift Spray

Raise the Root Thicken + Lift Spray

All-day root lift + volume, never sticky or stiff, heat protection

6,655 REVIEWS
$26.00
$26.00 (-0%)

See it in action

Why it's WOW
  • Delivers major root lift without feeling stiff or sticky
  • Contains proprietary elastomers that form a “spring” at the roots
  • Root lifter that can be used on wet or dry hair
  • Non-yellowing; Never sticky or stiff for bouncy, natural styles
HOW TO USE

1. Spray onto damp or dry hair, concentrating at the roots.
2. Style as desired.
3. Hit with blow-dryer heat for lasting results.
BEST FOR HAIR TYPES

For all hair types; ideal for fine, flat, thin hair
NOTES FROM THE COLOR WOW LAB

Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts. 

There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks and feels naturally full, big and bouncy. This formula won’t dull or darken color.
INGREDIENTS

ALCOHOL DENAT., WATER/AQUA/EAU, VP, VP/VA COPOLYMER, PANTHENOL, PEG-75 LANOLIN, VP/METHACRYLAMIDE/VINYL IMIDAZOLE COPOLYMER, FRAGRANCE/PARFUM, PROPYLENE GLYCOL, HYDROLYZED KERATIN, POTASSIUM BENZOATE, POTASSIUM SORBATE, PHENOXYETHANOL, CITRIC ACID, LINALOOL, HEXYL CINNAMAL, CITRONELLOL. F#303-3

Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.
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Obsessed.

I absolutely love this! I have such fine hair and have tried so many products, nothing else has worked like this, I've been telling anyone that will listen to get it!!

Bree A.

Verified Buyer

FREQUENTLY ASKED QUESTIONS
What does a root lifter do?

It is a product that raises and supports hair strands at the roots, so that instead of laying flat against your head, strands stand up and away which creates the look of volume.
Is a root lifter the same as a mousse?

Mousses are designed for overall fullness and volume throughout your hair, while root lifting products focus specifically on creating height and lift by holding hair up and away from your head.

Mousse is also very foamy for dispersed application where a root lifter is a targeted liquid spray.
How to use Color Wow Raise The Root

1. Spray onto damp or dry hair, concentrating at the roots.

2. Style as desired using heat from a blow dryer.
Is Raise the Root a styling product or a hairspray?

Raise The Root creates all-day lift, body and volume and has holding properties.

So it is technically a hairspray that provides styling benefits:

> Keeps hair flexible and manageable

> Formulated with three lightweight “elastimers” that keep hair pliable and soft – never sticky, brittle or rigid

> Proprietary vinyl polymer complex forms a supportive "spring" around each hair, creating volume and instant lift

> Contains crystal clear styling polymers that won’t yellow or darken hair
Is Color Wow Raise the Root a heat protectant?

Yes, Raise the Root offers three kinds of heat protection.
Is Color Wow Raise the Root safe for extensions?

Yes. All Color Wow products are safe for extensions. But always consult your stylist on which products are best to use with your specific type of extensions.

4.6

Based on 6,655 reviews
Stephanie T.
Verified Buyer
I recommend this product
3 months ago

Love the lift

I love this spray for my quick on the go lift. I use it on my dry hair, flip on the blow dryer and I am ready to go! Love my WOW products.
Rebecca M.
Verified Buyer
I recommend this product
4 months ago

Works Great!

Raise the Root Thicken + Lift Spray is the best product I've found to do what I want it to do!
Barb P.
Verified Buyer
I recommend this product
3 months ago

Hair Only Wow Could Makr

My hair is super fine and thin. After years of blunt cuts, I went to a shorter stacked cut and use my Wow products. A friend recently commented that she has never seen my hair look full. I’m a happy customer! I’m the blond in the back with a black dress on.
Jennifer P.
Verified Buyer
I recommend this product
5 months ago

Amazing

I have lots of hair but it’s usually flat on my head. I thought I’d try root lift as nothing else had worked and to my amazement it works . It’s absolutely fantastic! And day after day it stays looking great! In fact I’ve bought three more products as Christmas presents for my niece and her two daughters. Thanks wow !
Susan W.
Verified Buyer
I recommend this product
6 months ago

This stuff works!!

No sticky residue, no heavy weighing down your gorgeous locks! Just a few sprays and the flathead goes to bouncy lift. I have tried a plethora of root lifting products that didn't deliver on their claims. This one makes good on it's claim. Just get it the results justify the price.